On January 16-17, 2026, we held a grand opening event. The market was red-hot, setting a new trend at the beginning of the year. We took the lead. Bu Yang Group launched the "Bu Yang New Year Shopping Festival". We returned trust to customers, won the market with quality, and once again topped the total ranking of Douyin group-buying on the platform. Behind the constantly fluctuating numbers on the live-streaming list are the trust votes of consumers across the country for the quality of Bu Yang products, and this is also another push made by the Bu Yang team towards digital transformation.

"Set off the beginning, reach the top of the list"

Just 1 hour and 45 minutes after its launch, the live streaming room's GMV (Gross Merchandise Volume) soared past 2.35 million, with real-time exposure exceeding 2 million. It successfully topped the national list of group-buying events! This opening performance report has kicked off the grand celebration of this year's New Year Shopping Festival.

"Training for Practice, Focusing on Empowerment"

Set up a special training session for distributors. We specially invited 20 outstanding distributors from all over the country to gather offline for a systematic study of new strategies and tools for live-streaming e-commerce, injecting new momentum into the market front and jointly consolidating the digital channel network of Buping.

"Observation and learning, jointly seeking growth"

Beyond the camera, there was a strong atmosphere of learning and communication. All the dealer partners observed the entire process, actively discussed, and applied the on-site best-selling strategies and traffic tactics to their own operations, aiming to replicate the successful experience across the country.

"Live heat broadcast, witnessing excellence"

The live broadcast scene was extremely lively, with the host team providing professional explanations and the backstage operation team working closely together. Every aspect demonstrated the quality of Bupang, and each interaction carried the Bupang spirit of "responsibility, integrity, dedication, and excellence".

"Brand Journey, Together Forward"

From one door to one guardian, from offline deep penetration to online leadership. This annual grand event showcases the comprehensive strength of Bu Yang brand. We sincerely thank every user for their trust and every partner for their support. Let's carry our dreams forward and keep moving together!